Behind the Scenes of “Chumma De De”: How a Local Vision Became a Musical Celebration By Sanjay Bedia

What does it take to turn a playful idea into a full-fledged musical release? For the creators of “Chumma De De”, it took passion, teamwork, and a shared love for storytelling through song. Produced by Sanjay Bedia Girgaonkar, this vibrant track didn’t just happen-it was built from the ground up by a dedicated team of artists and technicians determined to create something memorable.

The soul of the song lies in the vocals and lyrics. Sanjeev Chaturvedi, who not only co-sings but also wrote the lyrics, brought genuine emotion and mischief to the project. Paired with the equally expressive Prashant Salwadi, their voices gave life to a story that’s both fun and heartfelt.

Filming in Malegaon, Maharashtra, the team chose a location that added cultural richness to the visuals. Under the direction of Mohsin Muskan* and co-direction by Sayed Ahmed, the music video blossomed into a colorful, energetic journey. The choreography, led by Rahul Mahire and *Bhushan, was carefully designed to match the song’s playful tone, and the performers—Purvi Jamwal, Ganesh Chavan, Puja Pandey, Mushtaq Shaikh, Aslam Chandra, and Shafiq Shaikh-brought it all together on screen.

From a technical standpoint, the soundscape was crafted with care by *Debasish Bhattacharjee, whose arrangements balanced traditional flair with modern beats. **Ishika Hirve* ensured the mix was tight, clear, and impactful. Meanwhile, cinematographers Arbaaz Shaikh and Shahrukh Shaikh captured every moment with cinematic depth, while GB Arts designed a poster that perfectly captured the song's essence.

A production like this requires strong coordination—and Sarika Chaturvedi played a crucial role in aligning the music and management teams. Shakeel Muskan, overseeing the entire production, ensured smooth operations, backed by the efforts of Raju Shaikh, Sufiyan Qureshi, Dilshad Ansari, and **Nadeem Shaikh, who worked tirelessly behind the scenes.

The glam and polish came courtesy of makeup artist *Kalpana Patil, and the post-production process, completed at Muskan Photo Studio, was carefully handled by Mohsin Muskan and his editing team. The final touches reflect the attention to detail that went into every frame.

Support from Arif Khan and Gagan Bhamra helped bring the entire project across the finish line. The result? A song that feels both local and universal-playful yet polished. “Chumma De De” isn’t just a music video; it’s a celebration of community, creativity, and the joy of collaboration.