What does it take to turn a playful idea into a full-fledged musical release? For the creators of “Chumma De De”, it took passion, teamwork, and a shared love for storytelling through song. Produced by Sanjay Bedia Girgaonkar, this vibrant track didn’t just happen-it was built from the ground up by a dedicated team of artists and technicians determined to create something memorable.
The soul of the song lies in the vocals and lyrics. Sanjeev Chaturvedi, who not only co-sings but also wrote the lyrics, brought genuine emotion and mischief to the project. Paired with the equally expressive Prashant Salwadi, their voices gave life to a story that’s both fun and heartfelt.
Filming in Malegaon, Maharashtra, the team chose a location that added cultural richness to the visuals. Under the direction of Mohsin Muskan* and co-direction by Sayed Ahmed, the music video blossomed into a colorful, energetic journey. The choreography, led by Rahul Mahire and *Bhushan, was carefully designed to match the song’s playful tone, and the performers—Purvi Jamwal, Ganesh Chavan, Puja Pandey, Mushtaq Shaikh, Aslam Chandra, and Shafiq Shaikh-brought it all together on screen.
From a technical standpoint, the soundscape was crafted with care by *Debasish Bhattacharjee, whose arrangements balanced traditional flair with modern beats. **Ishika Hirve* ensured the mix was tight, clear, and impactful. Meanwhile, cinematographers Arbaaz Shaikh and Shahrukh Shaikh captured every moment with cinematic depth, while GB Arts designed a poster that perfectly captured the song's essence.
A production like this requires strong coordination—and Sarika Chaturvedi played a crucial role in aligning the music and management teams. Shakeel Muskan, overseeing the entire production, ensured smooth operations, backed by the efforts of Raju Shaikh, Sufiyan Qureshi, Dilshad Ansari, and **Nadeem Shaikh, who worked tirelessly behind the scenes.
The glam and polish came courtesy of makeup artist *Kalpana Patil, and the post-production process, completed at Muskan Photo Studio, was carefully handled by Mohsin Muskan and his editing team. The final touches reflect the attention to detail that went into every frame.