Prayagraj Kubh 2025: As millions of devotees gather for the Maha Kumbh Mela, one of the largest religious gatherings in the world, Maharashtra has introduced an innovative insurance plan tailored specifically for attendees. Launched by PhonePe in partnership with ICICI Lombard General Insurance, this first-of-its-kind coverage aims to provide peace of mind and financial protection for travelers participating in the event, which runs from January 13 to February 26, 2025.
The insurance plan offers extensive coverage against various risks associated with travel and health emergencies during the Maha Kumbh Mela. It is available in two affordable variants:
This initiative recognizes the unique challenges faced by pilgrims attending such a massive event, where safety and health concerns are paramount.
The insurance plan includes several essential features designed to address the specific needs of travelers:
Devotees can easily avail themselves of this insurance coverage through the PhonePe app. To purchase the plan:
The plan will be available until February 25, 2025, ensuring that travelers have access to complete coverage throughout their journey and stay at the Maha Kumbh Mela.
Vishal Gupta, CEO at PhonePe Insurance Broking Services, expressed enthusiasm about this unique offering: “We are delighted to introduce this first-of-its-kind insurance offering for an event as significant as the Maha Kumbh Mela. This launch aligns with our commitment to being the most trusted platform for all insurance needs.”Anand Singhi, MD and CEO at ICICI Lombard General Insurance, emphasized their focus on innovation and customer needs: “Together with PhonePe, we aim to ensure that travelers can focus on their devotional journey, knowing they are comprehensively protected against unforeseen risks.”